Selling ACT! in tough economic times

This was done as a response to a a post in the ACT! Leadership Blog

It is useful to note that during previously perceived "tough times", ACT! does quite well.

  • It's an easy argument to make that, during these times, businesses need to make the most from their assets - especially the ability to mine the valuable asset of their client base and providing better customer service for new and current contacts. CRM is a MUST HAVE to survive these times.
  • Compared to other CRM solutions, ACT!'s pricing makes it an easier choice - especially against SaaS solutions as ACT! isn't tied to regular payments that drain cash-flow. The lower entry point, while also using a powerful SDK allowing add-on and custom solutions to provide the answers to business needs.
  • The general reputation of reliability and support for ACT! (that did admittedly take a hit with the 7.0 and 8.0 releases) is enviable. A product that doesn’t require expensive support contracts is another way to keep the cash-flow in your favour
  • The stated aims of Sage, now that the core product is back to it's desired quality, to integrate better with back-end ERP (accounting) systems and with social media will further cement the product as the central repository for business intelligence.

This is a time that Sage and its channel should capitalize on and, if the users are well looked after, will create long-term clients for Sage Software - with ACT! itself, and also users who may eventually upgrade to SageCRM / SalesLogix and even those who incorporate Sage ERP products.

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